Monthly Archive: February 2012

Feb
29

Collaboration: Try It, You Might Like It (Siloes, be gone!)

The need for collaboration. Whether an organization of two or 2,000, its individuals, agencies or groups—at all levels—must work together for the good of the whole. This is particularly true across marketing/PR, customer service, product development, sales, and even executive management.

Feb
22

Pinterest: Tips for Brands to Get Started

Pinterest: Tips for Brands to Get Started

Feb
16

Chasing Down Pro Cyclist Lucas Euser

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Catching up with professional cyclist Lucas Euser

Feb
12

What’s So Pinteresting?

The sudden growth of Pinterest should have marketers taking note.

Feb
06

Video recap of multi-faceted sports marketing program

A recap of a sports marketing program that we executed to introduce a new product to a target lifestyle audience. It includes social media, influencer seeding and engagement, community development, brand ambassadors, event activation and product demos and sampling.