Chris

Author's details

Name: Chris Lyman
Date registered: September 25, 2008

Latest posts

  1. PR Program Recap: GetGoing Storms the Travel Scene — May 20, 2013
  2. Will Regis and the Philbins be music’s next big stars? — April 25, 2013
  3. Agency update: we GetGoing with new travel site that helps leisure travelers discover and book more affordable trips — April 18, 2013
  4. More on Measuring Social Media Effectiveness — February 27, 2013
  5. Beyond The Next Tweet – Building a Content Strategy — February 12, 2013

Most commented posts

  1. SoMe: How Brands and Businesses can Put “Me” in Social Media — 2 comments
  2. Case Study — Tee, Ski and MTB: A Strategic Approach to Getting Creative — 2 comments
  3. King of the Road: 7 Qs about Self-Branding for Sports Marketing with Pro Cyclist Ted King — 2 comments
  4. Five Wine Tweeters to Follow, and Why — 2 comments
  5. Beyond The Next Tweet – Building a Content Strategy — 2 comments

Author's posts listings

May
20

PR Program Recap: GetGoing Storms the Travel Scene

In March Lyman PR had the fortune to begin working with new travel site GetGoing, and introduce their Pick Two, Get One product. Here are the results

Apr
25

Will Regis and the Philbins be music’s next big stars?

Will Regis and the Philbins be the next big music stars?

Apr
18

Agency update: we GetGoing with new travel site that helps leisure travelers discover and book more affordable trips

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When we’re not busy conducting PR activities, the LPR crew loves to travel. That makes us extra pleased to be working with new online site GetGoing.

Feb
27

More on Measuring Social Media Effectiveness

Social media measurement resources are emerging but don’t necessarily address if a social media strategy is moving the needle.

Feb
12

Beyond The Next Tweet – Building a Content Strategy

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When it comes to social media, content is king, this we already know. A good strategy requires fresh, relevant content that engages your target audience, stimulates dialogue, drives action, and ultimately strengthens customer loyalty. However, brand social channels should not be viewed as a random outlet, shout box, or blatant self-promotion tool, but rather a …

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Jan
16

Social Media Success? Start With Being Social

Companies are more challenged than ever to express their voices and be heard in today’s highly competitive and noisy marketplace.

Oct
16

KISS: Keep It Socially Simple

Screen Shot 2012-10-09 at 2.34.30 PM

Social media does not have to be “rocket science”—that you can actual derive value from very simple posts.

Oct
01

Are You Really Being Social?

From getting fans to engaging. Credit Agam Panwar

When it comes to social media, having a Facebook page or sending out an occasional “tweet” is one thing. Engaging with and driving two-way dialogue with your target audience is a whole ‘nother story.

Sep
12

Can Bad Publicity Be Good?

We try to answer the question “can be publicity be good” by looking at the New York Jets

Sep
07

LinkedIn Company Pages Get A Makeover

Like other popular social networks, LinkedIn continues to enhance it’s offering for brands and businesses by rolling out a new look for Company Pages.

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