In March Lyman PR had the fortune to begin working with new travel site GetGoing, and introduce their Pick Two, Get One product. Here are the results
Category Archive: PR and communications
Apr
18
Agency update: we GetGoing with new travel site that helps leisure travelers discover and book more affordable trips
When we’re not busy conducting PR activities, the LPR crew loves to travel. That makes us extra pleased to be working with new online site GetGoing.
Jan
16
Social Media Success? Start With Being Social
Companies are more challenged than ever to express their voices and be heard in today’s highly competitive and noisy marketplace.
Nov
07
Basic Planning: The Key to a Successful PR Program
Just as planning is essential for personal productivity, it’s equally to the success of any PR program.
Sep
21
Ready for the Holidays?
Yes, it’s only September, but if you haven’t already started implementing your holiday PR strategy—or at least thinking about it—you’re behind
Sep
12
Can Bad Publicity Be Good?
We try to answer the question “can be publicity be good” by looking at the New York Jets
Sep
06
Narratively Speaking—With Audio, Video, Photos, and More
We saw it coming, hoped for it, and here we are: the editorial evolution continues, with traditional text-based stories giving way to more multimedia-rich formats.
Aug
10
What PR And Olympic Sports Have in Common
With the 2012 Summer Olympic Games coming to an end this weekend, the Lyman PR team weighed in on how daily agency life can be compared to Olympic sports. That is, if our industry had its own Olympic Games, what would they be—and why.
Aug
06
Five tips to boost PR productivity
Five tips to boost PR productivity
Jun
06
The Art of Storytelling Emerges To Meet the Evolution of PR & Communications
In today’s content-rich, real-time environment, marketing and PR professionals are turning to storytelling to meet the call of evolving communications. This is not solely to grab the media’s attention, but more significantly, to directly connect with their audience.