Social media measurement resources are emerging but don’t necessarily address if a social media strategy is moving the needle.
Category Archive: Social Media
Feb
12
Beyond The Next Tweet – Building a Content Strategy
When it comes to social media, content is king, this we already know. A good strategy requires fresh, relevant content that engages your target audience, stimulates dialogue, drives action, and ultimately strengthens customer loyalty. However, brand social channels should not be viewed as a random outlet, shout box, or blatant self-promotion tool, but rather a …
Oct
16
KISS: Keep It Socially Simple
Social media does not have to be “rocket science”—that you can actual derive value from very simple posts.
Oct
01
Are You Really Being Social?
When it comes to social media, having a Facebook page or sending out an occasional “tweet” is one thing. Engaging with and driving two-way dialogue with your target audience is a whole ‘nother story.
Sep
07
LinkedIn Company Pages Get A Makeover
Like other popular social networks, LinkedIn continues to enhance it’s offering for brands and businesses by rolling out a new look for Company Pages.
Jul
12
Two Social Video Sharing Apps To Boost Content Creation
Tout and klip are two social video sharing apps for iOS and Android devices and great tools for developing more engaging content.
Jun
06
The Art of Storytelling Emerges To Meet the Evolution of PR & Communications
In today’s content-rich, real-time environment, marketing and PR professionals are turning to storytelling to meet the call of evolving communications. This is not solely to grab the media’s attention, but more significantly, to directly connect with their audience.
May
14
We Storify the Week of Pro Cyclist Ted King Prior to the Amgen Tour of California
Any week in the life of a pro cyclist is a balancing act of media interviews, sponsor obligations, engaging with fans, diet, travel, and plenty of training. But leading to North America’s biggest race, the Amgen Tour of California, the dial is turned to 11 as the start draws near.
May
07
Storifying the West Coast Invitational at Mammoth Mountain
A look back at Mammoth Mountain’s West Coast Invitational on Storify. [View the story "Mammoth Mountain Uncorks a Fresh West Coast Invitational" on Storify] Mammoth Mountain Uncorks a Fresh West Coast Invitational The 11th annual West Coast Invitational went off with an extra twist in it’s 11th year. Two man skier/snowboarder teams battled bracket-style for …
May
01
Updates to Google Analytics With Enhanced Social Measurement and Content Tracking
Google Analytics has has rolled out some new, solid social media measurement functions