Public relations and social media case study about a strategic, creative pr approach.
Category Archive: Uncategorized
Nov
18
Lyman PR Pick (pic) of the Week: Atlas
It’s no secret we’re fans of dogs at Lyman PR. So when Mammoth Mountain posted a photo of Atlas, the newest on-mountain team member, getting his RFID season pass picture taken, our pick of the week was an easy one.
Nov
03
Pick of the Week: Facebook Apps for Organizing Content
Pick of the Week: Facebook Apps for Organizing Content
May
11
King of the Road: 7 Qs about Self-Branding for Sports Marketing with Pro Cyclist Ted King
New Hampshire’s Ted King was the first American to sigh with Liquigas-Cannondale, Italy’s powerhouse pro cycling team (think the New York Yankees of bike racing, or in Ted’s case, playing for the Boston Red Sox). Ted has ridden many of the world’s most esteemed races, and currently has his sites set on the Amgen Tour …
May
05
Press Release: A Thing Of The Past Or Merely In Need Of An Extreme Makeover?
Journalists are doing their best to keep up with an audience that is hungry for more content and in turn PR agencies are trying to keep up.
Apr
21
Get ahead of the competition – Add SEO tactics to your press release
If your company hasn’t gotten on the press release SEO bandwagon, you should strongly consider it. Here are a few tips to incorporate SEO into your press releases
Apr
12
5 Ways to Create Conversations on your Facebook page
5 Ways to Create Conversations on your Facebook page
Apr
04
Anatomy of a perfect Tweet
With 460,000 new Twitter accounts being created everyday (yes, you read that number right), having your voice heard on the 2nd most popular social media platform is hard enough. Getting your followers to actually interact with your tweet is an even more monstrous task, as brands and people flock to make their mark on the …
Sep
08
United Airlines Set to Lift Off With Non-Stop Flights From San Francisco to Mammoth Mountain This Winter
New Daily Non-Stop Winter Service from SFO to Mammoth Yosemite Airport Flights Begin December 16, 2010 Flights Depart SFO Daily at 3:50pm Mammoth Lakes, Calif. — United Airlines is offering San Francisco Bay Area residents convenient access to one of the country’s top year-round mountain resorts with new non-stop service from San Francisco International Airport …
Aug
05
NEWS: SugarSync and Webroot Partner to Deliver Secure Cloud Services to Consumers
SugarSync Inc., makers of the award-winning SugarSync file sync, backup and sharing service, today announced that Internet security service company Webroot is leveraging SugarSync as its “behind the scenes” strategic partner powering the new cloud sync service featured in Webroot® Internet Security Complete.