Comments for Lyman Public Relations

Comment on Beyond The Next Tweet – Building a Content Strategy by Chris

Chris — Mon, 01 Apr 2013 15:50:48 +0000

Thanks David. Agree on the brand becoming a provider of relevant/related content that’s of value to their audience. Being a resource makes perfect sense, and further utilizes social media in manner beyond simple promotion of brand messages.

Comment on Beyond The Next Tweet – Building a Content Strategy by David Berlind

David Berlind — Mon, 01 Apr 2013 15:16:40 +0000

Good post Chris. What if the brand goes a step further to and becomes a reliable source of news, information and entertainment about their category as a whole. If the branded can be trusted to objectively pass hand-picked content for consideration by the audience, I think it could raise the credibility of the content offering over all, thereby giving the brand itself some opportunity for increased social exposure.

Comment on Yes, PR Measurement is Difficult—But Necessary by More on Social Media Measurement | Lyman Public Relations

More on Social Media Measurement | Lyman Public Relations — Thu, 28 Feb 2013 16:33:28 +0000

[...] face it: social media isn’t easy. We’ve touched on the difficulty of PR measurement, and truly understanding the effectiveness of social media efforts is an equally—if not [...]

Comment on KISS: Keep It Socially Simple by mary

mary — Tue, 04 Dec 2012 20:28:45 +0000

Chris,

I couldn’t agree with you more. I do graphic design for a living and constantly remind myself to keep things simple. You can engage readers without tons of verbiage, busy photos, and over the top messages. Social media is no different. When scrolling through my Facebook or Twitter newsfeed I often skip over things that are lengthy and too wordy. The things that catch my attention the most are simple, clean images and short, clever statuses or news alerts. Your examples were perfect. Thanks for the reminder.

Comment on Basic Planning: The Key to a Successful PR Program by Brian

Brian — Sun, 02 Dec 2012 05:11:00 +0000

After reading this blog post I have to agree with the author that planning ahead is a key in having a successful public relations department. Most companies have road maps that well into the future which allows organizations to measure where they are and where they want to get too. By having these plans, organizations can plan and adapt to changes much more easily than if they just went day by day. For a public relations department, these roadmaps are a must. Without them the public relations department doesn’t not know where the organization plans on heading or how to react to situations when non-public information is disclosed. Without the road map a public relations department may not know what is an actual leak versus a rumor that a new agency is spreading.
In the article the author discusses short term planning and how this public relations agency plans. I found it interesting that the agency was already writing trend articles for 2013 for seasonal information. While they never said how far out these articles were, It would be hard to think you could advise a client more than a few months out. I think that with the economy and various global issues that trends could change quickly, and I think trends only tell half the story when looking into the future. I feel overall the article showed the importance of planning long term as well as in the short term. Both plans allow people working for and with your organization to know where the organization wants to head and what its goals are.

Comment on Five tips to boost PR productivity by Basic Planning: The Key to a Successful PR Program | Lyman Public Relations

Basic Planning: The Key to a Successful PR Program | Lyman Public Relations — Wed, 07 Nov 2012 16:19:06 +0000

[...] weeks ago, we posted on “Five Tips to Boost PR Productivity,” which also appeared on PRDaily.com. Two of tips centered on planning. Just as planning is essential [...]

Comment on Are You Really Being Social? by KISS: Keep It Socially Simple | Lyman Public Relations

KISS: Keep It Socially Simple | Lyman Public Relations — Tue, 16 Oct 2012 14:53:47 +0000

[...] « Are You Really Being Social? [...]

Comment on Case Study — Tee, Ski and MTB: A Strategic Approach to Getting Creative by Audrey D. Green

Audrey D. Green — Fri, 13 Apr 2012 14:12:17 +0000

How about highlighting the Mammoth village too? It's a shopper's paradise and I'm sure tourist would go there even in summer if "promoted" properly. Here's some panoramic images of the shopping center which also serves as a virtual tour: http://www.mountainyahoos.com/SkiResorts/MammothMountain.html#SHOPPING.

Comment on World’s Tiniest Puppy Creates Biggest Media Stir by Rahul Sharma

Rahul Sharma — Sun, 01 Apr 2012 03:26:02 +0000

I could see Almighty in her eyes!!So Cute!!Hats off to the rescuers!!!Please save poor,innocent animals,rescue them,feed them,It is the best Worship to God..You will many times Blessed..Please don’t harm animals and Birds.This made my day…..too much for us to learn…

Comment on Case Study — Tee, Ski and MTB: A Strategic Approach to Getting Creative by Jenny Tabassum

Jenny Tabassum — Sat, 04 Feb 2012 20:16:53 +0000

It’s great to have the Entertainment advisory article. This is obviously a good quality article with more information. Thanks Jenny Tabassum "Sports Marketing"