In our last post we described press room items beneficial to media. In this blog we look at our favorite press rooms along with a video tour of a few of them.
Nokia http://www.nokia.com/press. What we like: “For Broadcasters” section – “Easy access to Nokia video & audio material, soundbites, broadcast quality clips and more.”
Seagate http://media.seagate.com/. What we like: Seagate Social (bottom right) – handy links to all social mediums that Seagate is on. Also like the links to the two blogs – for consumer and enterprise.
Google http://www.google.com/press/. What we like: the layout – there’s a clean left column for easy clicking to the resource or materials a journo is looking for. Also like the reviewers guides link for suggestions on how to assess products.
Red Lobster http://www.redlobster.com/press/. What we like: Story ideas! E.g.) Red Lobster’s Tips for pairing Wine with Seafood. Imagine the possibilities here.
Sony http://news.sel.sony.com/en/press_room. What we like: This is a big company with lots of products. Where to start? They overcome this by vertically organizing their press room. Also, they have a link to executive speeches. You can imagine easy access to public presentations, as well. Also like the “Add Sony as a Friend” with click ways to become a part of social channels.
Nike http://www.nikebiz.com/media/. What we like: very clean tabs for clicking through to what you need. Email or print option for releases. (Download in Word would be another to consider.)
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Lyman PR Picks For Best Corporate Blogs | Lyman Public Relations says:
June 20, 2011 at 11:04 am (UTC -6)
[...] to start a blog but not sure about which features to include? In a follow up to our post about Favorite Corporate Press Rooms, we look at how some of the world’s biggest brands are utilizing blogs to communicate with [...]