Legendary pro cyclist George Hincapie and Rhapsody team up for a blog about what music gets him pumped to rock the bike.
Tag Archive: cycling
May
11
King of the Road: 7 Qs about Self-Branding for Sports Marketing with Pro Cyclist Ted King
New Hampshire’s Ted King was the first American to sigh with Liquigas-Cannondale, Italy’s powerhouse pro cycling team (think the New York Yankees of bike racing, or in Ted’s case, playing for the Boston Red Sox). Ted has ridden many of the world’s most esteemed races, and currently has his sites set on the Amgen Tour …
May
24
The Tour of California: Over in a Flash
The 2010 Tour of California came to a finally yesterday. Seems like it went by a flash.
May
19
The Wrath of Lance, Brought to you by Twitter
Lance Armstrong is the rare professional athlete who has transcended sport to become a household name. Apparently when you’re given a 40% chance of surviving cancer, beat it, and then ascend to the upper echelon your profession, celebrity follows. And thanks to social media so does an influence that makes <most> everyone sit up and …
May
20
Bicyclists “Ride for Hope” in a 3,250-Mile Journey Across America
Ride For Hope Coast to Coast,” a bicycle journey to raise awareness and funds for the millions of children orphaned by and those infected with HIV and AIDS in sub-Sahara Africa, is set to embark upon an inspirational event that will bring together 15 riders who will participate in a relay from Sausalito, California to …
Feb
17
The Lance Phenomenon
As a PR/marketing guy, neophyte bike racer and avid cycling fan, the ‘Lance Factor’ is quite a phenomenon. The Man’s return to professional racing has attracted casual observers like moths to a light bulb. Aside from Tiger and Jordan, I’m not sure there’s another such charismatic athlete with the ability to capture people’s interest on …