Social media “strategy” should be more than a digital popularity contest and focus on a key outcome: sales
Tag Archive: marketing
Feb
29
Collaboration: Try It, You Might Like It (Siloes, be gone!)
The need for collaboration. Whether an organization of two or 2,000, its individuals, agencies or groups—at all levels—must work together for the good of the whole. This is particularly true across marketing/PR, customer service, product development, sales, and even executive management.
Dec
30
11 New Year’s Resolutions for PR and Marketing Professionals
11 New Year’s Resolutions for PR and Marketing Professionals
Jun
20
Lyman PR’s Picks For Best Corporate Blogs
In a follow up to our post about favorite Corporate Press Room we look at how some of the world’s biggest brands are utilizing blogs to communicate with their audiences.
May
26
Press Release 3.0 – What does it look like?
Social media alternatives to the traditional press release
May
11
King of the Road: 7 Qs about Self-Branding for Sports Marketing with Pro Cyclist Ted King
New Hampshire’s Ted King was the first American to sigh with Liquigas-Cannondale, Italy’s powerhouse pro cycling team (think the New York Yankees of bike racing, or in Ted’s case, playing for the Boston Red Sox). Ted has ridden many of the world’s most esteemed races, and currently has his sites set on the Amgen Tour …
May
05
Press Release: A Thing Of The Past Or Merely In Need Of An Extreme Makeover?
Journalists are doing their best to keep up with an audience that is hungry for more content and in turn PR agencies are trying to keep up.
Apr
12
5 Ways to Create Conversations on your Facebook page
5 Ways to Create Conversations on your Facebook page
Apr
04
Anatomy of a perfect Tweet
With 460,000 new Twitter accounts being created everyday (yes, you read that number right), having your voice heard on the 2nd most popular social media platform is hard enough. Getting your followers to actually interact with your tweet is an even more monstrous task, as brands and people flock to make their mark on the …
Apr
27
Quick List: 10 Dos and Don’ts for Brands on Twitter, from Mashable
Top 10 Mashable list of Dos and Don’ts for brands on Twitter