Case Study: Public Relations Campaign for Santa Catalina Island Company
Tag Archive: media relations
Mar
02
An evolution in PR technique or ‘one more thing’ to worry about?
Pitching media is a lost (or in some cases, never found) art for PR practitioners. The very best have a style all their own but always with a common thread: knowing what a particular journalist wants/needs and via what means to communicate. However, journalists today are more susceptible to information overload than ever before, with …