It’s no secret we’re fans of dogs at Lyman PR. So when Mammoth Mountain posted a photo of Atlas, the newest on-mountain team member, getting his RFID season pass picture taken, our pick of the week was an easy one.
The phrase “viral is an outcome, not a strategy” has been said enough times that we’re not sure who to attribute it to. But this one potentially hits the Holy Grail for viral potential and we break down why in our Pick of the Week.