Feb
06
A recap of a sports marketing program that we executed to introduce a new product to a target lifestyle audience. It includes social media, influencer seeding and engagement, community development, brand ambassadors, event activation and product demos and sampling.
Dec
30
11 New Year’s Resolutions for PR and Marketing Professionals
Dec
16
The mark of successful PR programs ultimately lies in how well they help you achieve real business objectives, whether that’s generating greater marketplace awareness, increasing sales, or boosting customer satisfaction.
Dec
12
For PR practitioners, measuring the effectiveness of programs is a difficult task. Primarily because there’s no “silver bullet”— no perfect single tool or utility to get it done. So, with no widely accepted standard accepted standard for doing so, how do you accurately measure PR?
Aug
24
SoMe: How Brands and Businesses can Put “Me” in Social Media
Aug
17
Case Study: Public Relations Campaign for Santa Catalina Island Company
Jul
07
As digital media consumption has moved from the desktop to laptop to the palm of our hands, the functionality of tablets has created an unprecedented opportunity for interaction and engagement. While media heavyweights such as The New York Times, USA Today, and Wired were early adopters to the platform, specialty publications such as Golf Digest …
Apr
15
In our last post we described press room items beneficial to media. In this blog we look at our favorite press rooms along with a video tour of a few of them. Nokia http://www.nokia.com/press. What we like: “For Broadcasters” section – “Easy access to Nokia video & audio material, soundbites, broadcast quality clips and more.” …