Feb
29
The need for collaboration. Whether an organization of two or 2,000, its individuals, agencies or groups—at all levels—must work together for the good of the whole. This is particularly true across marketing/PR, customer service, product development, sales, and even executive management.
Jan
24
Public relations and social media case study about a strategic, creative pr approach.
Dec
12
For PR practitioners, measuring the effectiveness of programs is a difficult task. Primarily because there’s no “silver bullet”— no perfect single tool or utility to get it done. So, with no widely accepted standard accepted standard for doing so, how do you accurately measure PR?
Aug
24
SoMe: How Brands and Businesses can Put “Me” in Social Media
Aug
17
Case Study: Public Relations Campaign for Santa Catalina Island Company
Jul
29
Lyman PR’s Carm Lyman provided today’s PRNewser Guest Post offering tips for PR pros about how to help journalists promote their client on iPad and tablet news apps.
Jul
07
As digital media consumption has moved from the desktop to laptop to the palm of our hands, the functionality of tablets has created an unprecedented opportunity for interaction and engagement. While media heavyweights such as The New York Times, USA Today, and Wired were early adopters to the platform, specialty publications such as Golf Digest …
Jun
20
In a follow up to our post about favorite Corporate Press Room we look at how some of the world’s biggest brands are utilizing blogs to communicate with their audiences.
May
26
Social media alternatives to the traditional press release
May
05
Journalists are doing their best to keep up with an audience that is hungry for more content and in turn PR agencies are trying to keep up.