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Tag Archive: social marketing
Jun
20
Lyman PR’s Picks For Best Corporate Blogs
In a follow up to our post about favorite Corporate Press Room we look at how some of the world’s biggest brands are utilizing blogs to communicate with their audiences.
May
05
Press Release: A Thing Of The Past Or Merely In Need Of An Extreme Makeover?
Journalists are doing their best to keep up with an audience that is hungry for more content and in turn PR agencies are trying to keep up.
Apr
21
Get ahead of the competition – Add SEO tactics to your press release
If your company hasn’t gotten on the press release SEO bandwagon, you should strongly consider it. Here are a few tips to incorporate SEO into your press releases
Apr
12
5 Ways to Create Conversations on your Facebook page
5 Ways to Create Conversations on your Facebook page
Apr
04
Anatomy of a perfect Tweet
With 460,000 new Twitter accounts being created everyday (yes, you read that number right), having your voice heard on the 2nd most popular social media platform is hard enough. Getting your followers to actually interact with your tweet is an even more monstrous task, as brands and people flock to make their mark on the …
Feb
10
The Social Media Experiment has Concluded
Social media is here to stay as an integral component of communication programs; the days of experimental one-offs on Facebook and Twitter are well past. In 2010, companies that have already embraced social media programs will capitalize on the power of online word-of-mouth, and ensure social marketing syncs with broader marketing initiatives. Is your company …
Jan
19
Study by Social Media Examiner looks at social media usage, strategies and 2010 predictions
Social Media Examiner recently studied MarketingProf’s The State of Social Media Usage and published a distilled version of findings. Specifically the authors looked at: 1) What’s Normal in Social Media Usage 2) Social Media Strategies and 3) 2010 Predictions. It’s a very worthwhile read with insights on how companies are using social media — both …
Nov
20
CMOs: Consumers Are Connected. You Need To Be, Too – Forbes.com
Here’s a great article on Forbes.com about how forward-leaning CMOs are incorporating social media into 2010 marketing strategies. The author discusses how social media should dovetail with other digital marketing channels, plus offers strategy suggestions for building a program. Social media should lead digital marketing plans in 2010. by Jeremiah Owyang As we near the …