Social media measurement resources are emerging but don’t necessarily address if a social media strategy is moving the needle.
Tag Archive: social media strategy
Oct
16
KISS: Keep It Socially Simple
Social media does not have to be “rocket science”—that you can actual derive value from very simple posts.
Oct
01
Are You Really Being Social?
When it comes to social media, having a Facebook page or sending out an occasional “tweet” is one thing. Engaging with and driving two-way dialogue with your target audience is a whole ‘nother story.
Mar
07
Has Social Media “Strategy” Become A Digital Popularity Contest?
Social media “strategy” should be more than a digital popularity contest and focus on a key outcome: sales
Feb
10
The Social Media Experiment has Concluded
Social media is here to stay as an integral component of communication programs; the days of experimental one-offs on Facebook and Twitter are well past. In 2010, companies that have already embraced social media programs will capitalize on the power of online word-of-mouth, and ensure social marketing syncs with broader marketing initiatives. Is your company …