Social media measurement resources are emerging but don’t necessarily address if a social media strategy is moving the needle.
When it comes to social media, having a Facebook page or sending out an occasional “tweet” is one thing. Engaging with and driving two-way dialogue with your target audience is a whole ‘nother story.
Social media is here to stay as an integral component of communication programs; the days of experimental one-offs on Facebook and Twitter are well past. In 2010, companies that have already embraced social media programs will capitalize on the power of online word-of-mouth, and ensure social marketing syncs with broader marketing initiatives. Is your company …