May
29
There are a variety of content platforms available that let you share anything from important product information to entertaining media with current and prospective customers. Here are five we consider the most useful, each with a tip to help you successfully use them.
Feb
27
Social media measurement resources are emerging but don’t necessarily address if a social media strategy is moving the needle.
Feb
12
When it comes to social media, content is king, this we already know. A good strategy requires fresh, relevant content that engages your target audience, stimulates dialogue, drives action, and ultimately strengthens customer loyalty. However, brand social channels should not be viewed as a random outlet, shout box, or blatant self-promotion tool, but rather a …
Jan
16
Companies are more challenged than ever to express their voices and be heard in today’s highly competitive and noisy marketplace.
Oct
16
Social media does not have to be “rocket science”—that you can actual derive value from very simple posts.
Oct
01
When it comes to social media, having a Facebook page or sending out an occasional “tweet” is one thing. Engaging with and driving two-way dialogue with your target audience is a whole ‘nother story.
Sep
07
Like other popular social networks, LinkedIn continues to enhance it’s offering for brands and businesses by rolling out a new look for Company Pages.
May
01
Google Analytics has has rolled out some new, solid social media measurement functions
Mar
30
If you still doubt the power of social media, read on. And if you’re already a believer, well, enjoy this heartwarming Facebook thread that resulted in major national media coverage for a good-to-do organization.
Mar
07
Social media “strategy” should be more than a digital popularity contest and focus on a key outcome: sales