Mar
02
Pitching media is a lost (or in some cases, never found) art for PR practitioners. The very best have a style all their own but always with a common thread: knowing what a particular journalist wants/needs and via what means to communicate. However, journalists today are more susceptible to information overload than ever before, with …
Dec
02
I don’t often display my geek qualities but since it’s Tuesday after Thanksgiving, the tryptophan must still be coursing through my veins. Here’s an interesting read from the Center for Media Research about blogosphere growth and what’s becoming the blurry intersection with mainstream media. This is a shortened version with just the key points. Full …