For those of us who like to talk—and, most important, be heard—social media presents myriad opportunities to “speak” with greater frequency and to a much broader
Tag Archive: YouTube
Oct
26
LPR Pick of the Week: Legitimately Viral
The phrase “viral is an outcome, not a strategy” has been said enough times that we’re not sure who to attribute it to. But this one potentially hits the Holy Grail for viral potential and we break down why in our Pick of the Week.
Oct
10
Getting started with social media, step 2: What to put in your toolbox
So you’ve given thought to social media and decided it’s a good fit for your marketing plans — what now? A good next step is to determine which tools will get the job done. First, a few General Considerations Social media creates a continual, two-way dialogue between the company and audience. As such, it should …