Social media is here to stay as an integral component of communication programs; the days of experimental one-offs on Facebook and Twitter are well past. In 2010, companies that have already embraced social media programs will capitalize on the power of online word-of-mouth, and ensure social marketing syncs with broader marketing initiatives.
Is your company still new in the game and not sure which direction to go? This article from eMarketer looks at how to use social media as a marketing and communications tool and the need to define a clear strategy –even if it’s a beginner plan. The sooner you ramp up a cost efficient and effective social media program, the sooner you’ll measure and demonstrate return or growth, and have your execs talking about it in the board room.
eMarketer: Why You Need a Strategy for Social Media
Planning and organization no longer optional
Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.
“The low cost of social media can lull marketers into improvising solutions,” said Paul Verna, eMarketer senior analyst and author of the Insight Brief “Five Reasons Why Marketers Need to Have a Social Media Strategy.”
See the rest of the article here.