Weymouth, Mass.,  – Wrapsol, LLC., today introduced Wrapsol Ultra, a patent-pending, first-ever line of adhesive films to include a shock absorption property that provides both drop and scratch protection for today’s most popular portable and mobile devices. Custom cut for the Apple iPhone and iPod lines, Blackberry and Motorola Droid handsets, the Sony PSP and several other devices, Wrapsol Ultra is twice as strong as simple scratch-proofing films and adheres in about a minute using no moisture, for nearly instant protection against damage from off-the-counter and out-of-pocket falls.

Unlike generic polyester-based films that only cover screens and tear easily, Wrapsol protects the entire device front to back with the a strong, flexible film that evolved  from paint and bumper protection in the automotive industry, including Formula One cars. The adhesive film technology used in Wrapsol Ultra goes further to provide a level of shock protection previously possible only with clunky cases.

Wrapsol Ultra protective films use a new dry application process making protecting mobile phones, MP3 players, netbooks, notebooks, digital cameras and portable gaming devices faster than ever before with a quick, three-step process: simply align the film, tack it down, smooth it on.  An air bubble-releasing adhesive that is unique to Wrapsol products ensures the smoothest application possible.

“Consumers invest a lot of time and money to select the right mobile phone, notebook computer or MP3 player that not only keeps them connected, but best fits their personal style,” said Lew Cohen, founder and president of Wrapsol. “Using our unique, patent-pending film, Wrapsol Ultra provides more thorough protection for mobile device than any other solution available today.”

Like the original Wrapsol, the Wrapsol Ultra films are optically clear and come cut precisely to the curves, buttons, slots and ports of individual devices for a perfect, contour hugging fit that includes corner, side and slide out protection that preserves the original design of the device.

Wrapsol Ultra protective film products are available for today’s most popular devices, including the Apple iPhone and iPod Touch, Motorola Droid, Blackberry handsets including the Blackberry Storm 9550, Blackberry Bold 9700 and Blackberry Tour, the Palm Pre Plus and the Sony PSP 3000 and PSP Go. For more information, visit www.wrapsol.com.

Wrapsol is as dedicated to protecting the environment as it is to protecting devices. For every Wrapsol scratch-proof protection system sold, the company makes a donation to Cool Earth, a non-profit organization that helps protect endangered rainforests world-wide. And in keeping with the three Rs—reduce, reuse and recycle—Wrapsol products come in recycled, reusable and 100% recyclable packaging and start at $24.99.

Wrapsol will be demonstrating their products at CTIA in Las Vegas next week at booth #6135.

About Wrapsol

Wrapsol LLC is a leading maker of protective adhesive solutions for today’s most popular consumer electronics devices and mobile phone handsets including the Apple iPhone and Google Nexus One handsets, Asus netbooks, the Amazon Kindle e-reader and the Sony PSP and Nintendo DSi gaming systems. Using patent-pending technology created by the inventors of protective films for paint and bumpers in the automotive industry, the Wrapsol and Wrapsol Ultra lines guard against dings, dents, cracks, scuffs and scratches with an optically clear film keeping devices like new. More information about Wrapsol and its product lines can be found at www.wrapsol.com.

MEDIA CONTACT:         Jill Mayer, Lyman Public Relations. 775-392-0575 or jill@lymanpr.com

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(December 17, 2009) – HEALDSBURG, California – TastingRoom Inc., today unveiled an unprecedented industry decanting and wine sampling innovation to give wineries the ability to offer authentic, sample-sized tastes of their bottled wines from perfectly-preserved, small (50ml) glass bottles and tasting kits. TastingRoom™ creates these unique tasting samples via its new, patent-pending T.A.S.T.E. Technology™ (Total Anaerobic Sample Transfer Environment), to deliver wineries sampling formats for direct-to-trade and direct-to-consumer sales and marketing efforts. The innovative decanting and packaging technique preserves the integrity of the wine, enabling wineries to deliver a “perfect pour” and allowing customers to taste and experience wines as if they were sitting at the tasting room bar.  Seghesio Vineyards is the first to ship the new packaged tasting kits with other premium brand wineries announcing soon.

While a “try and buy” sampling technique has been a mainstay of the winery business through tasting rooms and distribution sample efforts, never before have wineries been able to distribute smaller wine samples that duplicate the taste of a larger, finished bottle.

In addition to ensuring preservation of taste, TastingRoom’s high-quality packaged six-pack (or tasting flight) is an easy and lower cost way to reach and expose customers and distribution channels to wines.

T.A.S.T.E. Technology: Perfectly Preserved Mini Wine Samples

TastingRoom worked for more than a year to develop the T.A.S.T.E. Technology, alongside notable industry partners, top Napa and Sonoma wineries, academic enology scientists and Tragon Corporation, the world’s leading sensory evaluation company.

Using T.A.S.T.E. Technology, wine is transferred directly from larger bottles into its new smaller formats in a sealed, zero-oxygen chamber. The cutting-edge production facility and equipment was designed from the ground up to be a high-volume, commercial solution. A focus on wine quality drives every step of the transfer and testing process, so that wineries can be assured that the samples are a true representation of their wine.

“I know firsthand that wineries and winemakers pour their heart and soul into their wine,” said Tim Bucher, founder of TastingRoom, Inc. and inventor of T.A.S.T.E. Technology™, (and also a technology and food & beverage veteran). “Everything we’re doing on the production side is focused on 100% quality delivery making sure that a winery can be as proud of the 50ml samples as they are of their original-sized bottles.”

“The test results speak for themselves,” claims Jane Robichaud, Vice President of Sensory and Consumer Insights at Tragon Corporation. “TastingRoom, Inc. has created an advanced technology that has shown it faithfully represents the source wine. Their oxygen-free, end-to-end production environment is a significant accomplishment in wine bottling.”

Seghesio Vineyards Ships the Industry’s First Sample Kits Using T.A.S.T.E. Technology™

Seghesio Vineyards is the first winery to work with TastingRoom and their T.A.S.T.E. Technology to decant, package and ship packaged tasting kits of their top wines and upcoming varietal releases. The first packages were delivered to a select group of their customers and featured the 2007 Cortina Zinfandel, 2007 San Lorenzo Zinfandel, 2007 Old Vine Zinfandel, 2006 Omaggio, 2005 San Lorenzo Petite Syrah and the 2004 Aglianico. These tasting kits are also being shipped through the wholesale channel to facilitate wine presentations to top retail and restaurant accounts.

“This is something my family and I believe will be revolutionary for the wine industry,” said E. Peter Seghesio, CEO and winegrower, Seghesio Vineyards.  “We’re excited to be the first winery to bring our tasting room experience directly to our customers, as well as to be able to work with our distribution partners across the county to deliver new releases to top restaurant and retail buyers nationwide. With so many wineries making account calls to the trade, the luxury of giving top buyers the opportunity to taste our wines in a kit form at a time that’s most convenient to them is a great advantage. The marketing and sales uses and possibilities for this type of product offering are endless.”

TastingRoom, Inc. is based in Sonoma County, with offices in Silicon Valley, Napa Valley and Paso Robles. For more information on Tasting Room, Inc. or T.A.S.T.E. technology, email info@tastingroom.com.

New York, NY and San Francisco, CA – December 1, 2009 – EPX^TM, the next generation premium entertainment service from Viacom, Paramount Pictures, Lionsgate and MGM, has launched the first true Social TV platform that makes TV viewing highly interactive at its website www.EpixHD.com. EPIX developed the platform in partnership with ClipSync, using their technology to deliver the first social viewing experience of feature-length films to its subscribers.  EPIX’s use of ClipSync’s Social TV platform delivers interactive features to create a new movie viewing experience in a more engaged, shared and fun environment.

Read the full release

Notable panelists include Amy Banse, President, Comcast Interactive Media; Reed Hastings, Co-Founder and CEO, Netflix; Quincy Smith, CEO, CBS Interactive; Itzik Cohen, CEO and Founter, ClipSync, and Kevin Lynch of Adobe Systems.

Read the full, original post from Harry here: Twelve Ways to Ace a Product Demo–or at Least Avoid Flopping

1. Say what the product is. Early on, in a straightforward manner stripped of hype and buzzwords–both to make what follows clearer and to disabuse the audience of any misperceptions.

2. Don’t tell the audience that your product is going to change the world. Or even that it’s amazing. It probably won’t, and most likely isn’t. And by making inflated claims you ensure the product will fail to live up to them. Besides, truly amazing, world-changing products speak for themselves.

3. Demo fewer features, not more . In a venue such as DEMO that gives you little time to do your stuff, you should probably focus on a couple of features at most. Certainly no more than three. Make sure they’re both memorable and representative.

4. Don’t claim you have no direct competitors. You do. (They don’t have to be exactly the same as your product–in fact, if they were exactly the same it would be pretty darn confusing.) Claiming you have no competitors makes you look clueless, or full of misplaced hubris, or both.

5. Have a backup plan in case something goes wrong. Have several of them, actually. At both TechCrunch50 and DEMO, a meaningful percentage of the demos have failed–momentarily or completely. I’d try to eliminate potential points of failure. I’d introduce redundancy if possible. And I’d figure out what I’d do and say if the demo was an utter failure.

6. Be very, very careful about trying to be funny. I’ve seen demos that have made me laugh (intentionally so!), but I’ve seen ten times more that I thought were lame. And some of the ones that made me chuckle didn’t help me remember the product in question.

7. Mention how you plan to make money. Briefly, and at the end, but everybody is wondering, so you might as well get it out of the way.

8. Remember that fewer presenters are usually better. At DEMO, many of the demos involve multiple people, but the most memorable ones usually involve one person on stage. It probably reduces the chances of embarrassing screwups, too. The person who does the demo should probably be the most talented presenter in the company, whoever that person may be.

9. The most credible presentations are done by people who you can envision using the product. For some reason, amazingly few of the scads of presentations I’ve witnessed involving professional graphics software have been done by artists. More often, they’re done by people who would have trouble sketching out a stick figure. Similarly, music-related demos are best done by people who seem to love music, and game PCs should be demoed by people you can imagine playing games.

10. Make sure your audience can see the demo. Especially in a venue such as TechCrunch or DEMO, where it may be hard to read small onscreen type, and projection may be on the fuzzy side. It’s probably a good idea to avoid demos in which not being able to read the screen renders the demo unintelligible.

11. Practice. Practice. Practice. Take a break. And then practice some more. Lastly, practice. Other than having a truly great product, it’s the best way to ensure that your demo goes well.

12. Go to shows like TechCrunch and DEMO and take notes about the clichés you hear. Then avoid them when you do demos. (There’s a generic sameness to many of the demos at these conferences that makes it hard to tell one company from another.)

The S5 will be available for $399. Visit http://sonos.com/s5demo for more information.

“Finding and playing music all over the house needs to be so easy that anyone who walks into a home can pick up the Controller and start playing DJ,” says John MacFarlane, CEO, Sonos, Inc. “Sonos has applied our seven years of experience designing wireless music systems for hundreds of thousands of customers in more than 60 countries to deliver the most innovative and intuitive (removed easiest since if it is intuitive that usually means it is easy) way to find, play and control music anywhere in the home.”

The Sonos CR200 is 100% dedicated to providing a great music experience throughout your home so everything — from the hardware and industrial design to the software and user interface — works harmoniously together to make controlling the Sonos system fast, easy and fun.  The Sonos CR200 features a 3.5” full-color VGA display (640×480 pixels) and comes with a capacitive touch screen for accurate and responsive operation.  The convenient touch screen keyboard enables rapid search of the world of music, including multi-million song jukeboxes (Napster® and Rhapsody®), more than 25,000 radio stations and podcasts, SIRIUS® Internet Radio, and of course, your own personal music library. It also makes the creation of custom radio stations from services like Last.fm and Pandora® incredibly easy.  The quick intuitive interface provides rich graphics that showcase what music is playing and in what room all while making it a pleasure to view artist information, cover art and more.  Styled with an anodized precision machined extruded aluminum case and soft durable rubber backing that fits comfortably in your hand, the CR200 ships with the Sonos Charging Cradle 200 so it’s always easy to find and charge your Controller.

Other Sonos Controller 200 features include:
• Easy set up – A few simple steps are all that’s needed to get Sonos up and running using the new Controller.
• Instant on — Pick up the Controller or touch the screen and it’s instantly ready to play music.
• Dedicated buttons — Mute, Volume and Zones buttons provide shortcuts to the most often used functions.
• Quick, Intuitive Search — Instantly find the artist, song, radio station, or radio show you want to listen to by typing on the on-screen keyboard. Suggestions are provided as you type.
• Superior wireless performance — The CR200 works on SonosNet (Sonos’ proprietary mesh network) ensuring that you get the best wireless performance of any wireless music product on the market with no interference.
• Easy zone management — Take music with you as you move through the house by linking rooms with ease (and without interrupting music playback).
• Multi-room volume control — Change the volume in a single room, or in several rooms, all from the same screen.
• Great for using outdoors — The CR200 features a transflective screen, making it easy to use while listening to music outdoors on a sunny day.
• Long-life and replaceable battery — Comes with a high capacity lithium ion battery that gets about five days of usage between charges and can easily be replaced.
• Compatible — The CR200 is compatible with all existing and previously purchased Sonos Multi-Room Music System hardware.

Also today, Sonos Software 3.0, a one-button software update, was made available to all Sonos customers.  Sonos 3.0 brings new music discovery tools to the Sonos Multi-Room music experience when using the Sonos CR200 or Sonos Controller for iPhone – Info View.  This new feature provides one-touch access to rich music information, like artist bios, album reviews, concert listings, and lists of similar artists. Info View is available on Last.fm and Rhapsody and can be accessed using the Sonos CR200 or Sonos Controller for iPhone.  The new Sonos Controller for iPhone 3.0 is expected to be available via the iTunes App Store after receiving approval from Apple Computer.

In addition to enabling the new features of the CR200, Sonos 3.0 allows the CR200 to work seamlessly with any existing Sonos Controllers, including the CR100, Sonos Controller for iPhone and Sonos Controller for Mac or PC.  Sonos 3.0 also provides Controller support for the latest Operating Systems.   Sonos now supports Mac OS 10.4 and above (including 10.6), Windows XP and above (including Windows 7) and iPhone OS 3.0.

Pricing & Availability
The Sonos Controller 200, which includes the Sonos Charging Cradle 200, has a suggested retail price of $349 in the United States and is available worldwide beginning today at authorized Sonos dealers and at www.sonos.com.  Also, the CR200 is available today as part of the new Sonos Bundle 250 ($999 suggested retail) which also includes a Sonos ZonePlayer 90 and a Sonos ZonePlayer 120.  The Sonos CR200 replaces the Sonos Controller 100, which has been discontinued.