Keeping it Real.
(The end result? Results.)

Favorite Corporate Press Rooms

In our last post we described press room items beneficial to media. In this blog we look at our favorite press rooms along with a video tour of a few of them.

Nokia http://www.nokia.com/press. What we like: “For Broadcasters” section – “Easy access to Nokia video & audio material, soundbites, broadcast quality clips and more.”

Seagate http://media.seagate.com/. What we like: Seagate Social (bottom right) – handy links to all social mediums that Seagate is on. Also like the links to the two blogs – for consumer and enterprise.

Google http://www.google.com/press/. What we like: the layout – there’s a clean left column for easy clicking to the resource or materials a journo is looking for. Also like the reviewers guides link for suggestions on how to assess products.

Red Lobster http://www.redlobster.com/press/. What we like: Story ideas! E.g.) Red Lobster’s Tips for pairing Wine with Seafood. Imagine the possibilities here.

Sony http://news.sel.sony.com/en/press_room. What we like: This is a big company with lots of products. Where to start? They overcome this by vertically organizing their press room. Also, they have a link to executive speeches. You can imagine easy access to public presentations, as well. Also like the “Add Sony as a Friend” with click ways to become a part of social channels.

Nike http://www.nikebiz.com/media/. What we like: very clean tabs for clicking through to what you need. Email or print option for releases. (Download in Word would be another to consider.)

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