How to build a press room that serves the needs of today’s media
In the age of digital, the Press Room or Media Center has evolved from a dry list of press releases, to an interactive information hub, as visually appealing and entertaining as the consumer or client portion of the company website. Though most companies today are fulfilling the insatiable need for information by including product specifications, images, video tutorials, creative ads and much more for their press audiences, few are able to aggregate the information in a form that appeals to the research minded journalist and the attention deficit blogger alike.
We scoured the net for best case practices and have identified some basic guidelines:
>Organization is Key
>Make it visually stunning
->Interaction is a must
We also compiled a list of items that are worth considering adding to your press room:
>Aggregate all product information in/from microsites
>Awards/ Recognitions
>Calendar of Events (Industry/ Company/ Product Specific)
>Case Studies
>Company Information (general)
>Company Timeline
>Customer Success Stories
>Customizable Downloads – releases, photos, videos, product trials (if software)
>Developer Tools and info on APIs
>Executive speeches and presentations (that are public, of course)
>Fact Sheets
>Guidelines/considerations on how to review a product
>Image Gallery or a link to Flickr
>Links to Related Blogs and Communities (Industry/ Company/ Product Specific)
>Links to Company/ Employee Blogs
>Links to Investor Relations page and Contact Us (easy jumps for consumers, IR)
>Media Contacts (by country/region)
>Press Releases
>Product Information and Sell Sheets
>Recent coverage/publicity
>Search Boxes (for your site, press room or in general)
>Social Media Feeds (Twitter/ Facebook/ Digg Updates)
>Story Ideas
>Video Gallery
>YouTube Channel
In our next blog post we’ll list our picks for favorite company press rooms and take a video tour of a few.
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