Philosophy
Ground-level Truths
Lyman Public Relations is not a monolithic PR firm.
Truth is, we keep it intimate.
The people presenting you the plan are the people you will work with over the long haul. A firm principal typically manages your business on a day-to-day basis.
We’d rather discuss the weighty issues face-to-face. It is our experience that more is resolved when we can address the voice and see the body language. Plus, we’re nosy. When we can sit hip to hip with you, ask questions, absorb and learn, the more valuable we are to your entire marketing thrust. It’s a practice that always gives you an advantage.
Our specialists stay focused on their respective forte. The media relations experts work only with the media, they will not pen the releases. Nor will the writers be tapped to stand on the front line and rep your product or service. This purity of roles makes for more effective message delivery.
Lyman Public Relations specializes in Technology, emphasizing a B2B and/or B2C tack as the plan demands. Hospitality and Real Estate complete our areas of expertise. These three categories represent our bailiwick in its entirety.
And finally, expect well-considered viewpoints and marketing forethought. As a rule, client business is regularly put before the entire Lyman group to ensure that all perspectives are considered.
