Social Media — the Cyber Cocktail
It doesn’t come as a huge surprise that social media’s anonymity loosens inhibitions and empowers users, as demonstrated today in an eMarketer article:
What does this mean for businesses delving into social media? First, consumers appear more willing to engage with companies online, which presents a considerable opportunity for direct communication. However, of concern is the third data point that shows 20% of Internet users are also more willing to lash out at a brand.
This neatly wraps up both the considerable opportunities and pitfalls of social media for businesses, and should be taken into consideration before jumping into the game.
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