Why Lyman PR
Six Reasons
We’re on The 2nd Meeting the 1st Time We Meet
We immerse ourselves in your business before we meet. The shortened learning curve means less time is spent getting up to speed so that we can more intelligently discuss the business at hand, which is ultimately “What do you want to accomplish?”
1) Better Working Through Chemistry
It’s paramount that you can work with us and vice versa. Too much money, time and reputation are at stake to operate on anything less than a rock-solid relationship. We hold the client relationship sacred – it’s the bond that makes for successful marketing.
2) PR is Sales. Period.
We start selling your company, service and/or product to the media immediately. While a press release is frequently written and issued, it is only one of many tools we use. PR is about hustling that story idea before it becomes a release, which typically kick starts the sales cycle faster.
3) You May Be The Client, but the Journalist/Blogger/Evangelist Is The Customer.
We have established relationships with journalists and social networkers across the Americas. The journalism and networking communities we work with respect Lyman PR implicitly because every “pitch” is relevant to their platform. It’s an ethical relationship that works remarkably well for all involved - our clients, the media and Lyman PR.
4) Solid Sales Backgrounds
Lyman PR emphasizes achieving sales results because that is our background. We know what it means to be the person responsible for selling the product and closing the deal. Chris and Carm Lyman, the firm’s principals, possess extensive hospitality and marketing, and public relations and marketing backgrounds, respectively.
5) Not a Launch ‘em and Leave ‘em Kind of Firm
Product launches are easy, really. It’s not difficult to attract short-term press attention when launching a new product or service. The true test of expertise lies in attracting the media’s eye after the holidays have passed or the development’s initial offering has sold out. Maintaining media awareness throughout the product’s lifecycle requires strategic discipline and creative intelligence, which is Lyman at its core.
6) Results: Have We Made a Difference?
Lyman PR sets the bar higher than simply orienting toward traditional PR goals. Results are the proof of our pudding. Stemming directly from boardroom directives, the results we achieve fundamentally impact the bottom line.
Lyman’s results are impactful. We forgo the fuzzy “PR-to-ad-dollar” equations for outcomes that have actual meaning. Like growing sales. Moving product. Selling units. Booking vacations. Measurably shifting perception. We’ve never lost a client by failing to achieve results. If we don’t move the needle in 6 months, then we’ll show ourselves the door. Ask the firms you are interviewing if they will abide by the same criteria.
If you’d like to see a recap summary of the results we’ve achieved for our clients, please contact us.
